Free Google & Meta Ad Copy Checker
Check Google Search Ads, Google Display Ads, Facebook ads, and Instagram ads before launch. Preview copy, spot character limit issues, find truncation risks, and export clean ad variations. No login required.
Rules last reviewed: August 2026. Google limits are based on Google Ads responsive search and display ad guidance. Meta checks use placement-specific display and truncation guidance, which can vary by device and placement.
Responsive Search Ad (RSA) Inputs
Google requires at least 3 headlines (max 30 chars) and 2 descriptions (max 90 chars).
This score checks fit, clarity, and common formatting issues. It does not predict performance or guarantee approval.
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Google Ads automatically tests different headline and description combinations.
Copy Checks & Warnings (3)
Ad Character Limits & Preview Guide
Use this guide to check common ad text limits, preview where copy may be cut off, and prepare cleaner ad variations before launch.
1. Google Ads Character Limits
Google Responsive Search Ads enforce a strict 30-character limit for headlines and a 90-character limit for descriptions. Display paths allow 15 characters each.
2. Google Search Ads Headlines & Descriptions
For better variation, many advertisers use 8 to 10 unique headlines and 3 to 4 distinct descriptions, even though Google requires fewer, to give Google more useful combinations to test.
3. Google Display Ads Text Limits
Responsive Display Ads require short headlines (30 chars), one long headline (90 chars), descriptions (90 chars), and a business name (25 chars).
4. Meta Ad Character Limits
Meta allows longer text in many fields, but visible copy varies by placement and device. In many feed placements, longer primary text may be hidden behind "See more," so keep the main offer near the beginning.
5. Facebook Feed Ad Copy Tips
Put your primary hook in the first 80 characters of primary text before the truncation break. Use clear benefits and strong calls to action.
6. Instagram Feed Ad Copy Tips
Instagram users browse visually. Keep text overlays short and ensure the first line of your caption delivers the core offer immediately.
7. Stories and Reels Ad Copy Tips
For vertical 9:16 placements, keep key text, logos, and offers away from the top and bottom UI areas. Stories and Reels controls can cover different parts of the frame, so leave extra room near the bottom and test the preview before launch. Common template guidance: keep roughly the top 14% clear, leave at least the bottom 20% clear for Stories, and leave extra bottom space for Reels.
8. What Gets Cut Off in Ads?
On smaller screen sizes, Google Ads and Meta Ads automatically truncate headlines longer than 27–30 characters and secondary descriptions. Always put critical offers first.
Ad Copy Structure Examples by Platform
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12. Common Ad Copy Mistakes
- Using excessive ALL CAPS or repetitive punctuation (!!!, $$$).
- Forgetting to include a clear action verb in your headline or CTA button.
- Writing long primary text without placing the primary offer in the first line.
- Using direct personal attribute phrasing ("Are you struggling with...").
13. Frequently Asked Questions
What is the Google Search Ad headline character limit?
Google Responsive Search Ads allow up to 30 characters per headline. You must provide at least 3 headlines and can add up to 15 headlines.
What is the Google Search Ad description character limit?
Google Responsive Search Ads allow up to 90 characters per description. You must provide at least 2 descriptions and can add up to 4 descriptions.
Does this tool store or record the ad copy I enter?
No. You can use the checker without creating an account, and BudgetRelio does not save the ad copy you enter.
Planning more than one campaign?
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